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11:36:02 AM

I've just published my first actual substantive article on on YellowIsTheNewBlack.com, What Does Microsoft Hope To Gain From Red Bull?


What Microsoft is doing is reaching out to the pro-Microsoft people in Domino shops and giving them a way to keep Microsoft's name in the discussion. In fact, at a more basic level, their goal is simply to make replacing Domino a valid topic for discussion and to keep that discussion ongoing for as long as possible. Even when the business facts argue strongly against replacing Domino, if it is being discussed at all, Microsoft is happy.


Now that I've gotten this thing started, I don't want it to be just a short-lived joke and I think it would be a great venue for expanding the number of voices in the Domino blog community. As Ed mentioned, some concern about the insularity of the community was expressed during the blogging BOF at Lotusphere, and some people mentioned that although they're interested in blogging they just don't feel they can make the committment to keep at it. That's where guest-blogging, which Jess is inviting people to do, and group blogging can be a big help.


So, if you don't have a blog of your own but might want to occasionally write a post on YellowIsTheNewBlack.com, drop me an email at rhs at rhs dot com. Whether you want to submit the occasional meaty essay, or just some small notices with links and other useful information for people who want to counter the FUD and promote the value of Lotus' collaboration offerings, it's fine by me. I'll set you up to contribute. And even if you do have a blog of your own but you think the idea of a central location for posts of this type from a variety of voices is a good idea, I'd be happy to have you join in.

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All opinions expressed here are my own, and do not represent positions of my employer.